ATG Entertainment Rolls Out ATG Live

Thursday, April 2  – Today,  ATG Entertainment  announces  ATG Live , a newly formed concert, comedy & events division led by Senior Vice President  Erik Newson . The company partners with artists, promoters, and industry leaders to stage more than  500 concerts ,   comedy shows, and one-night events  each year, moving upwards of  1 million tickets  across  18 venues  nationwide. "ATG Live represents an exciting next chapter for our business. Backed by the scale and global reach of ATG Entertainment, this launch strengthens our position in the live music and one-night event space,”  says  CEO of ATG Entertainment North America, Lori Hotz .  “We see tremendous opportunity ahead and are excited to continue expanding our reach while delivering unforgettable experiences for audiences and partners across the U.S." Working with landmark venues from  the Kings Theatre in Brooklyn and the Saenger Theatre in New Orleans to San Francisco’s Orpheum Theatre,  and  the Majestic Theatre in San Antonio  ( full list here ), the team at  ATG Live  has   hosted world class performances from artists like  Bono ,  Ed Sheeran, Jungle, Dave Chapelle, LCD Soundsystem, Robert Plant, Los Tigres Del Norte, Erykah Badu, KATSEYE, Cuco, Paul Simon, Vampire Weekend, John Legend, Underworld, Khruangbin, Sabrina Carpenter, Giggly Squad, Remi Wolf, Diana Ross, Bob Dylan  and beyond. Upcoming shows with  ATG Live  include  Santana ,  Jill Scott, Billy Strings, Goose, Lily Allen, Lord Huron, David Byrne, Cake, Ella Mai, Wilco, Nikki Glaser,  and more. "ATG Live was built with a clear intention: to present iconic shows in the highest quality venues, while being thoughtful about how and where artists connect with their audiences,”  says  ATG Senior Vice President, Erik Newson .  “We see a real opportunity to offer an alternative to the increasingly standardized national touring model by curating exceptional artists and experiences that feel purposeful, artist‑driven, and truly special for fans.” With more than 30 years of experience across artist management, international touring, talent buying, and event production, Erik has built longstanding relationships with top promoters, venues, and agencies across the globe.   Joining  ATG Entertainment  in 2023 programming talent for the  Saenger Theatre & Mahalia Jackson Theater in New Orleans,  Erik continues to prioritize the creative vision of illustrious artists while delivering memorable experiences for audiences in landmark venues across the United States. The ATG Live team includes a multifaceted mix of seasoned industry professionals including  VP of Programming Kevin Couch,  who handles the  San Antonio ,  Tulsa, Little Rock & Springfield  markets. A former touring drummer turned artist manager, he’s worked with acts like Color Me Badd, bringing real road experience into every deal. Kevin later founded CBC Creative, earning Addy and Muse Awards for standout design and branding work.  Director of Programming Jenn Sonick  has been with ATG for five years following her time at   AEG Presents Rocky Mountains  and programs the   Kings Theatre  in   Brooklyn  as well as the   Emerson Colonial Theatre  in   Boston . Fellow   Programming Director Mark Austin,  who   began his career as a music photographer before moving into talent buying with  Kessler Presents,  covers the  Smart Financial Centre  in  Houston / Sugarland . Rounding out the team is  San Francisco Director of Programming   Scott Simoneaux,  who   joins from his role leading  Teragram Presents  in Los Angeles  and as a partner of tastemaker music blog the  Aquarium Drunkard .   Scott programs the  Orpheum, Golden Gate  and   Curran Theatres  for   ATG Live . “I’m genuinely excited to be part of this launch because I believe deeply in ATG Live’s mission and values — both nationally and globally. At a time when so much feels fragmented, the power of live entertainment to bring people together matters more than ever. There is something irreplaceable about sharing a room, a moment, and a performance, and that sense of connection is at the heart of everything we’re building,”  Erik Newson  shares. “As a boutique startup within a global entertainment company, ATG Live occupies a unique space,”  he continues.  “We have the scale and support to make a meaningful impact, while maintaining the flexibility, care, and creativity needed to serve both artists and audiences thoughtfully. That balance gives us a real chance to positively shape the live entertainment landscape, and I’m incredibly proud to help bring that vision to life." ABOUT ATG LIVE ATG Live  is a leading independent partner in the live music industry, prioritizing the creative vision of iconic artists while delivering memorable experiences for audiences in landmark venues across the United States. The live music, comedy and events division of ATG Entertainment partners with artists, promoters and other industry leaders to host  500+ live events  annually, selling over  1 million tickets  across  18 venues  nationwide under the leadership of Senior Vice President Erik Newson.  ATG Live  has brought artists like   Sabrina Carpenter, Ed Sheeran, Santana, Robert Plant, Bob Dylan, Erykah Badu, Diana Ross, Paul Simon, Jungle, Underworld, Khruangbin, LCD Soundsystem, Bono  and many more to historic landmarks from the   Kings Theatre  in  Brooklyn  and the  Saenger Theatre  in  New Orleans,  to the   Orpheum Theatre  in   San Francisco  to the Majestic Theatre  in   San Antonio  and beyond.   ABOUT ERIK NEWSON With more than 30 years of experience across artist management, international touring, talent buying, and event production, Erik Newson has built longstanding relationships with top promoters, venues, and agencies across the globe.   Erik currently serves as  Senior Vice President of Programming  at  ATG Live , where he oversees programming strategy, market expansion, and key partnerships across the company’s U.S. venue portfolio. Erik also continues to bring top level talent to the Saenger and Mahalia Jackson Theatres in New Orleans.   ABOUT ATG ENTERTAINMENT ATG Entertainment  is a world leader in live entertainment. Our portfolio of venues includes historic theatres, modern live music arenas, studio theatres, cinemas and conference spaces. ATG Entertainment own, operate or programme   72 of the world’s most iconic venues  across the  UK , the  US  and  Continental Europe , each year entertaining over  18 million audience members . Through our in-house Production companies and working closely with third-party top producers and promoters ATG presents over  15,000 live performances  every year. ATG also operates a leading ticketing platform, with  ATGtickets.com  attracting more than   55 million unique visitors  annually.   FOLLOW ATG LIVE: Website  |  Instagram  |  LinkedIn    PRESS CONTACT: [email protected]