RevPro Looks to Connect Ticket Sellers With Distribution Channels

The “Rev” in RevPro Management Services could stand for “revolutionary.” The pro definitely is for “professional.” Put the two together, and you have a ticket management company that’s focused on connecting rights holders with expansive distribution channels. The goal? Rob McSparron , Vice President of Business Operations and Strategy, says it’s nothing short of maximizing revenue while delivering “the ultimate customer experience. We provide added value through technology, client service and in-depth reporting that helps our partners significantly grow their market share.” Challenging the Competition, Separating From the Pack McSparron and his colleagues don’t shy away from giving their rivals the best battle for market share that they can. There is a confidence to this enterprise that has managed to attract a loyal and equally ambitious clientele. “What really separates us,” McSparron says, “is our international distribution capability and our speed to market. We have one of the most robust international distribution networks in the industry, along with an incredibly agile tech team that can get integrations up and running faster than anyone else in the space.” He cited recent industry data showing that more than 50% of ticket buyers now go directly to the secondary market without ever checking a primary ticketing site. That means rights holders could potentially be missing out on over half of their interested buyers. By working with RevPro, rights holders can take back control of their audience, as well as create more consistent and fair pricing across marketplaces. Other benefits range from ensuring ticket validity to eliminating many of the customer service headaches that happen when buyers purchase through unofficial channels.  “At the end of the day,” McSparron states, “our goal is to help partners meet customers where they are already shopping while protecting both revenue and the fan experience.” Rolling the Dice in One of Its Core Markets  RevPro has an especially large number of clients in the Las Vegas metro area. So what are some of the unique demands and challenges to serving that market? McSparron was eager to answer: “One of the biggest challenges in the Las Vegas market is finding the right balance between exclusivity and affordability. There are so many world-class attractions packed into such a small radius that event organizers have to be extremely strategic about both timing and pricing.” He continues, “RevPro uses a combination of historical data, real-time market trends and direct customer feedback to help guide our partners through those decisions. Vegas is one of the most dynamic entertainment markets in the world, and that creates both incredible opportunities and unique challenges.” The Man With the Plan McSparron definitely is the man inside this company to provide INTIX member-readers with a glimpse of its inner workings. A native of Minnesota, he got his start in ticketing and live events in 2016, working for StubHub in New York, specifically on their field operations team. That role gave him the opportunity to travel the country and work some of the biggest events and festivals in the nation, including the Super Bowl, The Masters golf tournament, Final Fours and many others. From there, he went on to hold several different roles at StubHub, including decision-making positions on the Partnerships and Integrations teams. Along the way, he moved to Las Vegas and was introduced to Roger Jones . As soon as Jones pitched his vision and goals for RevPro, McSparron knew he wanted to be on his team. “I was all-in!” he exclaimed. “My primary responsibilities focus on continuing to expand RevPro’s roster of partners, while also ensuring our existing partners have the data, tools and resources they need to maximize every event they operate. A big part of my role is helping bridge strategy, technology and client relationships to make sure we continue pushing the industry forward.” Looking Ahead We, of course, have the benefit of picking McSparron’s brain at nearly the halfway mark of 2026 about where ticketing and live events are going for the remainder of this year and even beyond. He assured that RevPro will do everything it can to stay at the forefront of the ticketing game, including a big partnership announcement coming this month. “Beyond that,” McSparron concludes, “our focus for the second half of 2026 is continuing to expand internationally, deepen our technology offerings and keep finding innovative ways to help our partners connect with fans all over the world. We feel like we are just getting started!” You May Also Like 2026 Ticketing Industry Trends – Part 1: AI at the Center of Ticketing’s Next Chapter 2026 Ticketing Trends – Part 2: Trust, Transparency and Pricing Want news like this delivered to your inbox weekly? Subscribe to the Access Weekly newsletter , your ticket to industry excellence.