Yale Athletics and Paciolan Announce Unified Ticketing and Marketing Technology Partnership

Published on September 28, 2026

Yale University News (09/23/26) Murphy, Colleen Yale Athletics and Paciolan have announced a new partnership to provide technology solutions to enhance the ticket-buying experience for Bulldog fans. The multi-year accord will see Paciolan's ticketing software implemented throughout Yale's Athletic Department to streamline the purchasing process and enable digital access and ticket management. In addition, Paciolan's marketing automation platform will be put in place to foster enhanced connection between Yale Athletics and the Bulldog fanbase. The plan will also entail Yale Athletics leveraging Paciolan's enterprise-grade automation tools to deliver personalized campaigns to fansbuyers, with messages alerting them to upcoming events and specialized ticket promotions. Read the full story from  Yale University News . 

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