NFL Retains Ticketmaster as Top Secondary Marketplace, but Changes Model

Published on October 26, 2026

Sports Business Journal (10/21/26) Fischer, Ben Team owners have approved a deal that will see Ticketmaster retain its position as the National Football League's (NFL's) top ticket reselling partner. Meanwhile, other companies the NFL hopes to sign at a lower tier will have an enhanced role as the league seeks to elevate its "open distribution" strategy. The new model will be built out in the offseason. Ticketmaster will become the NFL's only "platinum" level secondary ticketing partner and "power" the league's ticket exchange. However, any other NFL-authorized secondary marketplace will be granted full access to all 32 teams’ season-ticket holder resale inventory. SeatGeek, which had bid against Ticketmaster for the No. 1 slot, has agreed in principle to join the new model at a "gold" tier. Read the full story from  Sports Business Journal . 

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